LinkedIn recently made a very interesting acquisition with its purchase of SlideShare, a site for sharing presentations that is structured very similarly to YouTube. This alliance makes sense for LinkedIn because they have learned (like Google with YouTube) that simply having a functional site is not enough; successful online companies need to branch out into the content business to continue to drive users to their sites. One of the branding challenges for LinkedIn is that currently people tend to view it as an online repository for resumes and contacts, and only visit on an as-needed basis. LinkedIn hopes that incorporating more content, such as Slideshare, will drive more traffic to the core site. Having a central place to share presentations is a natural extension of the LinkedIn profile and can help identify and validate subject matter experts by their contributions versus the data they enter in their profiles.
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