Over the last few years, those trained in technology have had to broaden their portfolios. It's not enough to simply learn/speak technology; to be an effective technologist these days, one must understand and solve real-world business problems. Businesses and their leaders are reluctant to spend money on technology for technology's sake. Coincidentally, a similar transformation is occurring for people on the business side of the house; it's no longer sufficient to be trained solely on the nuts and bolts of business. Today's problems require a broader range of skills including critical thinking, problem solving, essay writing, debating, and reading. These skills are developed by studying the social sciences and humanities (history, philosophy, psychology, etc...). This article describes how universities are changing their undergraduate business degrees to incorporate more of these disciplines. In fact, this may be representative of a larger trend in which social scientists play key roles in business and analytics. Consider text analytics and sentiment analysis where machines are trained to process and structure text. This field requires the skills of linguists, so the study of languages and linguistics will increasingly be a hot commodity. Ultimately, this reflects a change in how business talent is assembled and organized.
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