Monday, February 20, 2012

Social Purchasing: Using Social Media in Purchasing

As purchasing and procurement continues its evolution from transactional to strategic there are a myriad of changes that will occur. Naturally some of those changes include technology.  However, something often discussed, but not fully thought out (or understood) is the role of social media in purchasing.  Maastricht University recently undertook an academic study to measure the effect of social media within supply networks.  The results of the study are interesting, though not shocking.  Mainly because, as the results show, the use of social media in this context is still in its infancy.  However, there is little doubt that there will be a role for social media in purchasing in the future, somebody just has to figure out how...

Read the article.

(submitted by Walter)

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