Monday, February 20, 2012

The Battle Rages On: Apple vs. Google

The mobile wars between Apple and Google continue.  While Google is the leading OS provider for smart phones, there is more to the story.  The value and robustness of the smart phone market is not the OS, but rather the Apps.  To that end Apple not only remains ahead, but it is gaining ground.  Developers, by a margin of 3 to 1 are choosing Apple's iOS over Android.  Signaling a major shift, that ratio was 3 to 2 just a year ago.  The reason being is financial rewards and complexity.  Simply put, developers make more money developing on iOS.  Also, because of Apple's controlled hardware, it reduces the complexity of development.  Apple only has a couple models of iPhone and iPad compared to over 500 plus (and growing) of Android based gadgets.  This is a maintenance and support nightmare for developers.  Of course this dynamic, closed hardware vs. open hardware should sound familiar to those who remember the PC wars of the 1990s.  The difference here is that the strategy seems to be literally paying off for Apple.  How this plays out over time remains to be seen, but for now Apple is doing well. 

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