Late last year Qantas Airways experienced a social media fail when it sponsored a Twitter contest that asked people to tweet their dreams for luxury air travel, including the hashtag #qantasluxury. Ignoring the then labor standoff between the company and pilots, engineers, baggage handlers and caterers. Anybody that has experienced flying coach for more than 4 hours recently will tell you that there are plenty of things to complain about if given the chance. So Qantas poked the proverbial bear by asking its passengers to publicly tweet what they would like to see in air travel. Add this as yet another example of companies, celebrities, and politicians not truly appreciating the nature of social media.
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(submitted by Helen)