Aberdeen Report: Optimize Marketing with Predictive Analytics
Aberdeen recently released a study that measures the success of companies using predictive analytics vs. those that don't. Interestingly, within the companies that did use predictive analytics they found significant differences in results, attributing the differences to use of technology and organizational capability. Some keys to success highlighted in the article:
Enable business users directly w/predictive analytics tools
Increase employee skill level
Address high levels of unclean data
There are a number of key insights, so definitely a recommended reading.
My name is Hugo Evans. You can also find me on twitter @TechPAScode. I am the CIO for A.T. Kearney Procurement & Analytic Solutions (www.atkearneypas.com). I love how technology is reshaping our world. However, I am not a fan of technology for technology's sake and loath over-hyped technology. Effective technology, I believe, combines a balanced mix of people, process, and tools. My goal is to share stories about these types of technologies infused with my dry sense of humor. Hope you find them informative and applicable to your life and/or career.