Tuesday, February 21, 2012

Aberdeen Report: Optimize Marketing with Predictive Analytics

Aberdeen recently released a study that measures the success of companies using predictive analytics vs. those that don't.  Interestingly, within the companies that did use predictive analytics they found significant differences in results, attributing the differences to use of technology and organizational capability.  Some keys to success highlighted in the article:
  • Enable business users directly w/predictive analytics tools
  • Increase employee skill level
  • Address high levels of unclean data
There are a number of key insights, so definitely a recommended reading.

Read the article.

(submitted by Bharath)

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