Wednesday, June 22, 2011

Selling Products with History

This short article describes an extremely innovative way of selling products.  This shop takes donated items, collects memories and stories about the product, and then embeds this history with an RFID tag and QR code.  Shoppers can then use their smartphone or RFID reader to learn about that item's history and in the process hopefully creating a deeper bond that leads to a purchase.  This is just an experimental project, but it has tremendous implications for what is possible in both product development and marketing.  Using this technology would allow companies to tell a story to consumers; how this product was made, why it is green, etc...  While this capability exists in part today on the web, it is limited in scale and not part of the direct shopping experience.  This is something to watch.

Read the article.

(submitted by Helen)

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.