Sunday, June 5, 2011

Playing Corporate Matchmaker (again)- Marketing and IT

Recently there has been much excitement around the increased relationship between Procurement and Finance (noted here and here), there is a new office relationship to pay attention to; IT and Marketing.  The recent explosion in data growth has opened new opportunities for marketers to get more comprehensive reports and understanding of marketing campaigns.  A the same time there remains huge gaps in IT platforms and skills provided by IT departments.  Citing real world examples such as Kodak and the Royal Bank of Canada, this article discusses the challenges and opportunities for closer Marketing/IT relationships.  Definitely worth the read.

Read the article.


(submitted by Carrie)

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