Groupon is the deal-of-the-day website site that specializes in providing users discounted coupons targeted at specific companies. Recently an IT consulting firm posted "$25,000 of services for $12,500 deal on groupon. While nobody took the company up on the coupon the effort represents a experimental foray into using a business-to-consumer tool to market or attract business-to-business clients. However, the larger question is not whether Groupon is a way to attract business related business, but rather how long is Groupon going to remain in business.
Read the article.
(submitted by Mike)