Monday, June 13, 2011

Businesses Saving Money With Groupon?

Groupon is the deal-of-the-day website site that specializes in providing users discounted coupons targeted at specific companies.  Recently an IT consulting firm posted  "$25,000 of services for $12,500 deal on groupon.  While nobody took the company up on the coupon the effort represents a experimental foray into using a business-to-consumer tool to market or attract business-to-business clients.  However, the larger question is not whether Groupon is a way to attract business related business, but rather how long is Groupon going to remain in business.

Read the article.

(submitted by Mike)

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