In this social media and information explosion, it can be difficult for companies to measure customer opinions of their products. However, a new BI tool called Mass Opinion Business Intelligence (MOBI) helps solve that problem in near real-time. According to the article, MOBI scours blogs, Twitter postings, Facebook, and other relevant information and pulls them together into a sentiment analysis. Currently Kia Motors, Viacom, and Best Buy use this tool to see what consumers really think of their brands. The really interesting thing is how much sentiment analysis is becoming automated.
Read the article.
(submitted by Walter)