While social media continues to be all the rage (or overhyped if you prefer) this article demonstrates the power of successful social media. See how Ford used social media to quickly build brand recognition for the launch of its new Fiesta car. The key takeaway from this article is the idea of influencing the "right 100 people, digital influencers." The article also reports on Kodak and Dell's use of social media.
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(submitted by Walter)