As many of you know Google just launched what they term as "Instant Google" which provides search results as you type. So as you type additional letters in your search string it will change the results that are provided. As an example, if you type K, it will it will bring up search results for (Kaiser, Kayak, Kohls, etc...). If you type KO, it will bring up results for (Kohl's, Kohler, etc...). This article by Advertising Age discusses the problems for marketers that Instant Google creates. The main problem is companies are going to have to move beyond keywords to key letters such that they come up as letters are typed. We have learned that keywords equal big money through Google, now we are about to find that key letters equal big money.
Read the article.
(submitted by Dia)