Friday, September 17, 2010

Mobile Surfing on the Rise

Pew Internet research just published new research on the use of non-voice data applications on cell phones. Usage of these applications has grown tremendously. A fewstatistics that stand out. Cell phone owners are now more likely to use their mobile phones to:
  • Take pictures—76% now do this, up from 66% in April 2009
  • Send or receive text messages—72% vs. 65%
  • Access the internet—38% vs. 25%
  • Play games—34% vs. 27%
  • Send or receive email—34% vs. 25%
  • Record a video—34% vs. 19%
  • Play music—33% vs. 21%
  • Send or receive instant messages—30% vs. 20%
The article also notes that this is not just a millennial trend, people ages 30-49 are increasingly contributing to the rising numbers.

Read the article.

5 Billion Devices and Counting

In August the Internet passed an interesting milestone, the 5 billionth device was connected. Much of this growth was driven by cell phones, consumer electronics, but much of it has come and will continue to come from machine-to-machine (M2M) communications. These M2M communications come in the form of sensor networks that do various tracking and reporting. This could include anything from RFID tracking on shipments to video surveillance. What will be interesting to see is how long it takes from this point to 10 billion devices.

Read the article.

(submitted by Mike)

Instant Google Creates Instant Mess for Marketers

As many of you know Google just launched what they term as "Instant Google" which provides search results as you type. So as you type additional letters in your search string it will change the results that are provided. As an example, if you type K, it will it will bring up search results for (Kaiser, Kayak, Kohls, etc...). If you type KO, it will bring up results for (Kohl's, Kohler, etc...). This article by Advertising Age discusses the problems for marketers that Instant Google creates. The main problem is companies are going to have to move beyond keywords to key letters such that they come up as letters are typed. We have learned that keywords equal big money through Google, now we are about to find that key letters equal big money.

Read the article.

(submitted by Dia)

Analytics Strategies for the Big Data Era

This Information Week chronicle how Catalina Marketing handles its 2.5 petabyte database of information. Catalina handles customer loyalty programs for a variety of supermarket, pharmacy, and other CPG companies. In their database they store years worth of purchasing history for 195 million U.S. loyalty program members. Of particular note is their single table with 600 billion rows. This article is definitely recommended.

Read the article.

(submitted by Carrie)

WITW? The Internet Slang Dictionary & Translator decrypts commonly used text message acronyms, abbreviations and slang.

The shorthand language of the online world can be confusing, but helps decipher these messages. We think that digital tweens and refugees will find this site particularly useful. Features of the site include a slang translator, slang dictionary, and a parent’s guide to help get you get started. There’s even a submission box for new additions to the internet slang lexicon. Don’t be a cluebie, check it out.

Read the article.

(submitted by Tom)