Monday, August 30, 2010

Do Groups Kill Innovation?

This Wharton article looks at how groups may actually impinge on innovation. Working off a paper developed by two Wharton professors titled "Idea Generation and the Quality of the Best Idea" this article synthesizes the highlights of the study. The authors argue that a hybrid process where people brainstorm individually before coming together as a group nets more and better quality ideas than simply putting everyone in a group brainstorming session. According to the authors the hybrid process allows for more critical evaluation of ideas. In a world where innovation has become a central tenant of business the study of how to maximize or enhance innovation is quite helpful.

Read the article.

(submitted by Walter)

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