This article discusses how companies should integrate social data, enterprise analytics, and enterprise data to create total information awareness for business. The author notes that every organization has customers, prospects, competitors, and stakeholders, all of whom use social media. Yet access to all this data is siloed and relatively unsophisticated. He argues that companies should integrate social media into enterprise analytics systems to bring total enterprise awareness or as he calls it a "socialization of data" about a company's customers. This is a very interesting approach to enhancing enterprise analytics.
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(submitted by Walter)