After years of being battered by negative tweets, status updates, and other social networking outlets, the airline industry is starting to come around in its understanding and adoption of social media. Sites like Twitter and Facebook have given frustrated travelers a highly public way to vent their rage at airlines (food, delays, flight attendants, other passengers, etc...). This trend has only been exacerbated as Wi-Fi has made its way onto planes. Starting with an increased presence on sites like flyertalk.com and offering services that connect travelers to one another the airline industry is attempting to use these tools for positive benefits. Lufthansa is even installing a seat-to-seat chat. Of course the most anticipated development in this realm is the installation of Wi-Fi on the remaining carriers and planes that don't have it, which is shockingly still a large number.
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(submitted by Walter)