4food, a recently launched burger chain in New York, has embedded social media into the whole dining experience. Customers place their orders on iPads located in the restaurant. Customers can customize their order and post it directly to Facebook and Twitter. If other patrons order the customized creation than the creator is credited 25-cents of credit. Those ordering from home can make video commercials and post them directly to YouTube. The seating is designed to be “social” with bleachers and communal tables forcing strangers to talk to one another. No doubt this is one of the first restaurants designed explicitly for the millennial generation.
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