In what can best be described as a last ditch effort for relevance in the mobile market, Microsoft is now offering incentive pay to developers for Windows Phone 7 Apps. Microsoft is offering generous up-front incentives to developers to make sure there will be an ample supply of music, navigation and other apps when its revamped Windows Phone 7 mobile OS is released to consumers later this year. Though this strategy is not likely to win, it is an interesting way to approach App development. Instead of building an App for a device that has a significant user base and unlimited revenue, Microsoft is enticing potential developers to opt for an early and more limited payday.
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(submitted by Tom)