The clothing store Forever 21 has deployed for an innovative and perhaps scary way of billboard advertising with its new Times Square Billboard. Sitting above the billboard a hi-tech camera pans the crowd below and builds composite images of the people on the street. Then the software displays the various people in the crowd in various animations (turning into a frog, being kissed by a model). Of course those carrying a Forever 21 bag are more likely to find themselves instantaneously up on the digital billboard. Forever 21's goal was to increase the average time people look at a billboard, normally 6 seconds, if the first hours are any indication this technology will exponentially increase that number.
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(submitted by Judi)