Friday, June 18, 2010

Determining the Worth of Facebook Fans

As we all know companies have been racing these days to create a presence on Facebook. Typically companies create a Facebook page and then encourage users to become fans. But the real question is how much are these fans worth? Turns out, $137.84 a piece. In a recent study conducte by Syncapse and Hotspex, they examine the true value of a Facebook fan. They surveyed 4000 users and developed a six point framework for measuring fan value. Naturally a study like this raises more questions than answers, but simply the fact that research companies are attempting to quantify the value of a Facebook fan is telling.

Read the study.

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