Friday, June 18, 2010

Building Community with Gaming Techniques: A Clorox Study

Fostering innovation is a critical need in today's modern enterprise. With divisions and different product lines spanning the globe, simply communicating with one another is difficult and innovation is out of the question. Clorox, a company with many different brands to manage, tried to solve the problem with technology, which did not work. Then they employed gaming strategies which turned out to be quite successful.

Read the article.

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