Sunday, June 27, 2010

Analytics Comes to Baseball, Again

Most people are familiar with how the Oakland A's (as described in the book Moneyball) used analytics with tremendous success to evaluate and develop major league talent. Now baseball is turning its attention to use analytics to maximize profitability in ticket sales. The San Francisco Giants are piloting a program that would charge more for popular games (L.A. Dodgers and Boston Red Sox) as a way of driving increased ticket sales. To those familiar with the power of analytics (i.e. everyone reading this newsletter), this is of course obvious, but it is interesting to how this plays out in other industries including professional sports. Undoubtedly if the Giants are successful other teams and entertainment venues will follow.

Read the article.

(submitted by Mike)

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