Thursday, June 3, 2010

An Actual Use for Chatroulette

Chatroulette, the website that randomly pairs strangers in webcam chats and is often derided as containing nude and lewd behavior, is actually being put to good use by a company. Travelocity's Roaming Gnome mascot is now a regular (fully clothed) on Chatroulette talking to customers about his travels around the globe. For a couple hundred dollars and staff members time, the Gnome has racked up 350,000 impressions and 400 conversations in just 40 days. From a marketing point of view this is a great ROI. Obviously Chatroulette is not for every business, but it is interesting to see new and innovative approaches to social media that go beyond Facebook and Twitter.

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