Chatroulette, the website that randomly pairs strangers in webcam chats and is often derided as containing nude and lewd behavior, is actually being put to good use by a company. Travelocity's Roaming Gnome mascot is now a regular (fully clothed) on Chatroulette talking to customers about his travels around the globe. For a couple hundred dollars and staff members time, the Gnome has racked up 350,000 impressions and 400 conversations in just 40 days. From a marketing point of view this is a great ROI. Obviously Chatroulette is not for every business, but it is interesting to see new and innovative approaches to social media that go beyond Facebook and Twitter.