Friday, May 21, 2010

Supply Chain and Social Media: A Small Real World Example

A funny but poignant article about the supply chain of coffee at Logan airport. The author was at the airport seeking a morning cup of coffee, due to a water main break, there was no water in the airport, at least for making coffee. Starbucks was closed, but Dunkin Donuts was open and serving a long line of people seeking to satiate their early morning caffeine fix. How did Dunkin Donuts know and react so quickly to the absence of a critical ingredient to their business? The simple answer is through the use of social media and planning. While the author presents a simple example here, the lessons here are profound, both good and bad.


(submitted by Walter)

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