Friday, April 30, 2010

Google Becomes a Distribution Channel: Dealing with Piracy on YouTube

Finally, a level-headed and appropriate way to deal with copyrighted content on YouTube. The way it works is YouTube uses a content ID tool to flag copyrighted material and allows the owners to decide what to do. If owners allow the material to stay online they are rewarded by a share of the advertising profits. This allows companies to use YouTube as a promotional vehicle and turns Google (YouTube's owner) into a media distribution channel. While this is not a perfect system, it is far better than the existing format where media companies sue their fans for posting clips on YouTube.

(submitted by Tom)

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