Sunday, February 21, 2010
What the Millennials are doing with their time- Finally quantifiable data
Did you know that millennials spend 7 ½ hours per day interacting with some form of media? Those that study the millennials or have kids are probably not surprised by this. However, what is of particular interest is that the first quantifiable studies on the millennials are starting to emerge. The problem with most of the data on millennials over the last couple of years in books such as Born Digital, Grown Up Digital, and Don’t Bother Me Mom-I’m Learning is that their evidence was anecdotal and considered non-scientific. That is changing. Here is a link to data collected in a study sponsored by the Kaiser Family Foundation. For a brief overview and analysis check out this article from the Columbus Dispatch.