Sunday, February 21, 2010

Twittering in Action- Three real world case studies (Pepsi, Hyatt, Mayo Clinic)

Twitter is abuzz in publicity (good and bad), few days go by without some report of who is using or not using the micro-blogging service. Yet for businesses, especially the Fortune 500, Twitter still remains a puzzle to be solved. Information Week has a great story on the “transformative power of Twitter.” In this article they provide a series of mini-case studies on how Pepsi, Hyatt, and the Mayo Clinic have put Twitter to good use. Read the article.

Submitted by Walter Alvendia

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