Twitter is abuzz in publicity (good and bad), few days go by without some report of who is using or not using the micro-blogging service. Yet for businesses, especially the Fortune 500, Twitter still remains a puzzle to be solved. Information Week has a great story on the “transformative power of Twitter.” In this article they provide a series of mini-case studies on how Pepsi, Hyatt, and the Mayo Clinic have put Twitter to good use. Read the article.
Submitted by Walter Alvendia