Last week Sun Microsystems CEO, Jonathan Schwartz announced his resignation. Nothing shocking about that especially after the acquisition of Sun by Oracle, most industry analysts predicted this. The real head scratcher was he announced his resignation over Twitter. Apparently Schwartz is the first CEO of a major company to “tweet” a resignation. So this begs the question of why? Is there a benefit to announcing a resignation publically? Should we expect this behavior from other high level CEOs? Or is this simply a narcissistic publicity stunt to garner publicity? Regardless of the answers to these questions, one thing is for sure, Twitter is a place where people can still make a splash.
Submitted by Walter Alvendia