Sunday, February 21, 2010

Splinternet- The end of the World (Wide Web) as we know it?

Since the mid-1990s the Internet has been synonymous with the public World Wide Web. Most of the traffic and activity occurred between web sites and web browsers. However, with the rise of non-web based proprietary systems iPhone/iPad, Kindle, Cell phones, Skype, Internet enabled TV, and explosion in social networking the web is no longer the center of the information universe. Article author Josh Bernoff uses the term the “splinternet,” the splintering of communications protocols. He argues, and rightly so, that these changes will have dramatic impact in how online advertising, linking, and searching will forever be changed. The real question remains to be seen, is this good or bad? Read the article.

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