Sunday, February 21, 2010

Predictive Analytics- How to find the right (and wrong) customers

Find out how Dealer Services, an auto loan provider for used cars, uses predictive analytics to find profitable customers while at the same time avoiding the riskiest. This article demonstrates how predictive analytics differs from traditional business intelligence, specifically noting, “BI identifies relationships between a few data points, while predictive analytics evaluates how many factors work together.” In essence the story demonstrates how predictive analytics leads to better decision making. Read the article.

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